555
— art direction/stupidness
︎︎ ︎ lockdown
the beloved “555” bottle was the hero of the pandemic in Egypt. As one of the oldest and most affordable cologne brands in Egypt, it was sold out in a few weeks. A cultural shift came from an unlikely place as the unforgotten brand made a huge comeback. A hero was born, and so was this series of 555 as part of art history.
tools used:
lots of free idle time
![](https://freight.cargo.site/t/original/i/4a39e7ca687ab293d3733eac47da63ef959f100acfcaf2f6304687a3443f5e85/555_Alex.png)
![](https://freight.cargo.site/t/original/i/e266ed17bb17098055d6e2cc97970de22cd3f28400541ba02bad561f2f3c203b/0H5A2242.jpg)
![](https://freight.cargo.site/t/original/i/b1347acd7cf0587460e6f4894d3cd1d77eb89fea6a81321e1a78f2507fe63e9b/555_warhol1.jpg)
![](https://freight.cargo.site/t/original/i/2722b7d9971fbb4a438364e0598d95e502c8d5c4bd1244b11694c17a0adf95b1/555_keitth-copy.jpg)
![](https://freight.cargo.site/t/original/i/1a1834f8b26d4f55fb2d0d650fb0e2f1feac3def762f11819d14c9f588648dc9/555_love.jpg)
![](https://freight.cargo.site/t/original/i/50e616f12dd0dbe66bdce2bfd66589c953dbd4a7e1459d9b224250dd2222aad1/555_sham.jpg)