— art direction/stupidness

︎︎ ︎ lockdown

the beloved “555” bottle was the hero of the pandemic in Egypt. As one of the oldest and most affordable cologne brands in Egypt, it was sold out in a few weeks. A cultural shift came from an unlikely place as the unforgotten brand made a huge comeback. A hero was born, and so was this series of 555 as part of art history.

tools used:
lots of free idle time